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Last updated: December 2025
Linda Blakely’s Boutique (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit or use our website lindablakelysboutique.co.uk (the “Website”), in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our Website, you agree to the collection and use of information in accordance with this policy.
Who we are
Linda Blakely’s Boutique operates a luxury dress rental service in the United Kingdom.
For the purposes of data protection law, Linda Blakely’s Boutique is the data controller of your personal data.
If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:
Email: linda@lindablakelysboutique.com
Information We Collect
We may collect and process the following types of personal data:
Information You Provide to Us
Name
Billing and delivery address
Email address
Telephone number
Payment details (processed securely by third-party payment providers)
Account login details
Rental dates and order history
Communications with us (emails, contact forms, customer service enquiries)
Information We Collect Automatically
When you visit our Website, we may automatically collect:
IP address
Browser type and version
Device information
Pages visited and time spent on the Website
Referring URLs
This information is collected using cookies and similar technologies.
How We Use Your Information
We use your personal data for the following purposes:
To create and manage your account
To process and fulfil dress rentals
To take payments and manage refunds or deposits
To arrange delivery and returns
To communicate with you about your orders
To provide customer support
To improve our Website, services and user experience
To send service-related emails (such as order confirmations)
To comply with legal and regulatory obligations
Where you have consented, we may also use your data to send marketing communications.
Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases to process your personal data:
Contract: where processing is necessary to fulfil a rental agreement with you
Legal obligation: where we are required to comply with the law
Legitimate interests: to operate and improve our business and Website
Consent: where you have explicitly opted in to receive marketing communications
Marketing Communications
We may send you marketing emails about new collections, services or promotions where you have chosen to receive them.
You can opt out of marketing communications at any time by:
Clicking the unsubscribe link in any marketing email, or
Contacting us directly
We will never sell your personal data to third parties for marketing purposes.
Cookies
Our Website uses cookies to distinguish you from other users and to improve your browsing experience.
Cookies help us to:
Remember your preferences
Understand how visitors use our Website
Improve functionality and performance
You can manage or disable cookies through your browser settings. Please note that some parts of the Website may not function properly if cookies are disabled.
For more information, please see our Cookie Policy (if applicable).
Sharing Your Data
We may share your personal data with trusted third parties only where necessary, including:
Payment service providers
Delivery and courier services
Website hosting and technical service providers
Analytics and marketing platforms
All third parties are required to respect the security of your personal data and to treat it in accordance with the law.
Payment Information
Payments made through our Website are processed securely by third-party payment providers. We do not store or have access to your full payment card details.
Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration.
Access to your personal data is limited to those who need it for legitimate business purposes.
Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting or reporting requirements.
When your data is no longer required, it will be securely deleted or anonymised.
Your Rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Object to or restrict processing of your data
Request data portability
Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us using the details above.
Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in the law or our practices. Any updates will be posted on this page.
We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us at:
Email: linda@lindablakelysboutique.com
